Marketing strategy Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing strategy - Essay ExampleTOMS position has been successful in coming up with trendy piazza that not only make their customers look expert but also feel good. Their customers feel that they are making a difference by alone purchasing TOMS shoes. The association uses the WIIFM philosophy which means Whats in it for me. They do this by offering high-quality shoes and also make their clients feel they are supporting a good cause (Russo 84).As you pass in the streets, you are likely to see a number of young people wearing TOMS shoes. This is because the corporation designs and markets trendy shoes that appeal most to the younger generation. To keep up with the current market trends, TOMS shoes has been forced to expand its product line and now offers a variety of shoes to their customers.One factor in that distinguishes TOMS shoes is the fact that they have kept their promise of delivering free shoes for every shoe barter for made. Many businesses start with a good caus e, but greed for money ends up ruining the company. The company also has goals and ensures that it meets its set goals. It is interesting to note that TOMS shoes are a profitable business and not a charity