MGT499 Module 1 Essay Example for Free

MGT499 Module 1 EssayHarley Davidson has been around the United States since 1903 and fall in eternally found a way to stay productive and current in this countrified, they dupe made abundant strides to maintain their quality and trust in their customers. In this day and age even that may non be enough to supplant a companys financial security and Harley Davidson may have to emphasize more on sales outside the USA. Harley Davidsons quality mission is that they value the mystifying emotional connection that is created with their customers through their products, services, and experiences. They ar fueled by the brand quality and trust that their customers short letter in the company to deliver premium quality and the promise of a fulfilling lifetime ownership experience. Harley Davidson exemplifies this loyalty by embracing a culture of personal responsibility and stewardship for quality in everything they do. Harley Davidson fulfills these dreams by their unified value of providing motorcyclists an expanding line of motorcycles and branded products and services to a selected market segment. Harley Davidsons strategic vision is the lecture of unique motorbike experiences, as individual as are their customers.The experiences could be as basic as a Sunday morning coffee, or a full moon beach ride. This corporate erotic love of delivering unique customer experiences is the core of their strategy and the reason for their competitive edge. This corporate passion of delivering to their main stakeholders includes customers and exerciseees. Since the employees of Harley Davidson are motorcyclists themselves, their commitment to delivering an unforgettable motorcycling experience is the reason for the competitive advantage the company enjoys with a distinctive and innovative legendary motorcycling product line.When employees feeling like a participant they will have a mutual goal the long status success of the Company. (Fred, 2008). This is peerless of the areas Harley Davidson has placed special emphasis on. With restructuring there assembly lines it became a necessity to know if something was not correct in the process, open communication allowed employees to communicate with leaders to work issues quickly, minimizing loss. Employees are also encouraged to participate in Harley Davidson Learning Center for its employees the center was created after restructuring of the workforce to create semi-autonomous workgroups.The center is dedicated to lifelong learning, simply is also used to hone skills, learn new skills and if needed remedial training. Harley Davidson customers are a cult. They are as unique as the motorcycles they ride. The passions of their experiences as bikers have made permanent inroads in the decorate of the United States. They are a part of Americana popular culture. They have inspired rock songs, political put in of references, and have been strategically aligned to a sense of freedom, which is the Amer ican symbol. The needs and goals of the employees at Harley Davidson are beingness met.Open communication at all levels is used as a major key to achieving teamwork and employee participation. When employees feel like a participant they will have a mutual goal the long term success of the Company. (Fred, 2008). This is one of the areas Harley Davidson has placed special emphasis on. With restructuring there assembly lines it became a necessity to know if something was not correct in the process, open communication allowed employees to communicate with leaders to resolve issues quickly, minimizing loss.Consumers are actually fulfilling more and more dreams, which is evident by increases in sales. There are umpteen reasons for this, Harley Davidson listens to its consumers and values their input. They also created the Harley Owners Group (HOG) so that the Company can receive feedback from its riders and continue to make their experiences burst and better by improving the products. They conduct four US national rallies, two touring rallies, and 44 subject rallies. (Fred, 2008).Where they can receive feedback from riders and enjoy some customer bonding as they share in the enthusiasm of riding. Harley Davidson just made major improvements in 4 key areas of their current line of motorcycles, with the input of their riders. examine Larger engine, brighter lights, and Anti-locking Braking System. Infotainment color touch screen radio with Bluetooth, GPS, and CB communication all in one unit which can be controlled by voice commands, allowing a rider to keep both hold on the bars. Feel redesign of Fairings, improved passenger room with back rest and arm rests. expressive style Redesigned trunk and saddle bags, with on touch latches, lighter wheels and intuitive hand control switches. Weve been one with our riders and dealers for one hundred ten years, and were now doing a much, much better job bringing their insights and needs into great new bikes and acquire the job done 30 percent faster so they can enjoy it all instead The worlds best and best-selling touring bike just got a whole lot better because of the inspiration of our riders and the giving and dedication of our employees. (Hoyer, 2013) My recommendation to the executives of Harley Davidson would be to inspire an international streak of freedom. To launch an international marketing campaign and highlight the individual countries landscapes with passionate riding experiences unique to that country. Since the employees of Harley Davidson are motorcyclists themselves, I would recommend that the corporation employ motorcyclist employees in each of the international companies to work and design a line for each of the individual country markets.The competitive advantage to Harley Davidson has always been about the delivery of unique experiences, the marketing and production campaign in each of the individual countries would succeed if they are able to deliver to that countrys st akeholders an unforgettable motorcycling experience.References Harley Davidson. (2012) Annual Report 2011. Retrieved from http//media. corporate-ir. unclutter/media_files/IROL/87/87981/HD. pdf Fred, (2008). A case study of Harley Davidsons business practice. Infotechdesign. Retrieved from http//infotechdesign. net/itd/a-case-study-of-harley-davidsons-business-practices. html